brand development | graphic design | content creation | social media management
I took on management and content creation for the Nexus Decor social media channels in 2017, and helped the agency develop a brand across Instagram, Facebook, and print marketing assets. The strategy behind these social media channels was primarily portfolio presentation, showing both projects completed in client spaces, and internal projects completed in the Nexus showroom. A small percentage of the content focused around in house capabilities and the offerings that Nexus Decor could offer clients.
Under my management, the Nexus Decor social media saw an overall increase in followers and interactions, along with a developed and refined aesthetic that communicated capabilities and project scope. Prospective and existing clients were able to view both the facebook and instagram pages to gather inspiration and inform their project scope prior to, and during their conceptualization process.