brand development | logo design | graphic design | content creation

Project InTandem is a dance company based in Calgary, Alberta, and is run by two choreographers who brought me on as their graphic designer to work on the visual assets for their inaugural independent show. The first project was in 2017 and saw a weekend of sellout performances. For the second show in 2020, the client requested a logo to be created for the company to carry them through their future seasons and build a brand identity independently from the shows. Based on initial discussions with the choreographers, a few high-level designs were created utilizing the duality of the show – two separate choreographers working together to create two shows that are presented on the same night.

After discussion and the proof/approval process, the logo took on a transitional aesthetic, with a linear look to the overall design. The client added a second logo, artist specific, that they would use for contracts, clothing, and other specific purposes. The main logo is shown mostly in gray scale, but the shade is changed for the 2020 show collateral. This contract also required social media posts, and advertisements on an as-needed basis.

2020 Show Program
General Postcard
Dance School Postcard
Show Poster
Future branding direction concept, showing letterhead, business card, and signature.


brand development | graphic design | content creation

I took on management and content creation for the Nexus Decor social media channels in 2017 and helped the agency develop a brand across Instagram, Facebook, and print marketing assets. The strategy behind these social media channels was primarily portfolio presentation, showing both projects completed in client spaces, and internal projects completed in the Nexus showroom. A small percentage of the content focused around in house capabilities and the offerings that Nexus Decor could offer clients.
Under my management, the Nexus Decor social media saw an overall increase in followers and interactions, along with a developed and refined aesthetic that communicated capabilities and project scope. Prospective and existing clients were able to view both the Facebook and Instagram pages to gather inspiration and inform their project scope prior to, and during their conceptualization process.
To showcase projects created by the designers in the Decor branch of Nexus Exhibits, an to enforce visual brand identity, this portfolio of work was created.
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